Most people receive too many emails every day, so it's important to find legitimate ways (not spammy) to encourage your readers to open your emails.

How can you harness the abundance of data sources to improve the customer experience and make more effective marketing decisions?

Over time we pick up little behavioural habits that could be improved and you might not realise it. I've been guilty of a few of these, but number 10 is one is a pet-hate ;)