Most people receive too many emails every day, so it's important to find legitimate ways (not spammy) to encourage your readers to open your emails.

Sometimes it helps to take a step back and reflect on some of the marketing basics and think about the psychology of what makes people buy in the first place.

Over time we pick up little behavioural habits that could be improved and you might not realise it. I've been guilty of a few of these, but number 10 is one is a pet-hate ;)