Do you have a system when you design landing pages? Most of the time, I have just gone with the flow based on what content I have available.
But, it turns out there's a better way.
It's a formula to follow that will ensure your landing page designs are optimised from the get go.
It's very simple.
Conversion Boosting Landing Page Formula
Step 1: Explain the value you provide (title)
Step 2: Explain how you'll create it (subtitle)
Step 3: Let the user visualise it (image)
Step 4: Make it believable (social proof)
Step 5: Make taking the next step easy (CTA)
This juicy piece of info is from Harry Dry from marketingexamples.com.