A lot has changed in this momentous year of 2020, and so has the evolution of email. While many other forms of communication, such as chatbots with conversational marketing, and platforms such as TikTok, Reels, and more are all fighting for eyeball attention, one thing remains true - email is still one of the most effective methods of communication still to this day.
Email marketing is still very-much a craft. There are good ways to use it and there are bad, very bad ways to use it. As email marketers work hard at optimising their efforts through AB Testing, automation, design, and more, it's good to take a step back once in a while to reflect on what is working at an aggregate level across the industry.
Below is an infographic and visual snapshot of 10 Email Subject Line & Open Rate Statistics in 2020.
10 Email Subject Line & Open Rate Statistics in 2020
A Breakdown Of Email Subject Line & Open Rate Statistics in 2020
How was the infographic designed?
I used Canva to design this infographic. It took approximately 45 minutes to create from scratch without using a pre built template. I sourced the background image from Unsplash.com and the icons were all free from within Canva.
If you would like to know another way of how to create infographics like this, check out my other post How To Create Simple & Effective Infographics - A Step By Step Guide.