Marketing Automation: Integrating Technology To Create An Engaging Customer Experience

Back in March 2019, I was asked to speak at the Cologne Marketing Meetup to help answer the following question: "How can you harness the abundance of data sources to improve the customer experience and make more effective marketing decisions?".

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My presentation provided an illustrative example of how Marketing Automation, CRM, and other integrated technologies can be used to create an engaging customer experience.

Here is the presentation: